Downey Pride

The Client

Downey Pride celebrates the LGBTQ+ community by promoting unity and diversity. Thanks to the leadership of Henry Ceja Trujillo, Director of Downey Pride, the event has grown in size and impact over the years. To continue creating a more engaging and memorable experience for attendees, the organization pursued to refine its brand image and outreach efforts.

Challenge

The event faced several challenges, including a tight timeline that required outstanding results within a short time period. Additionally, Downey is a predominantly conservative city, making it crucial to craft an image and logo that balanced inclusivity without being overly colorful to ensure broader community acceptance. These circumstances further escalated the event’s visibility, attracting coverage from multiple media sources, including TV News and newspaper.

Our Solution

Thanks to the vision of Henry Ceja Trujillo (Director of Downey Pride) and the support of L.A. CADA organization, Yoeweb Design crafted a balanced brand identity, including a logo that symbolized unity and diversity. We developed marketing materials such as flyers, posters, and banners and leveraged digital tools like social media content (posts, stories, video editing, profile images & Facebook covers) and QR codes to boost online visibility. Additionally, we designed a modern website to centralize event details and community stories, while providing impactful visuals and logistical materials to ensure a seamless on-site experience.

Results

The collective efforts led to a record-breaking event on August 10, 2024, drawing a diverse and engaged audience. The cohesive visual identity and increased social media engagement significantly enhanced brand visibility, while the strategic use of QR codes further amplified awareness and participation.

Community engagement skyrocketed, with hundreds of attendees celebrating and sharing stories of acceptance. Additionally, the event’s success and its message of inclusivity gained recognition on multiple media platforms, solidifying Downey Pride’s standing as a transformative community initiative.

External Resources