Gelato Amore Mio

Doubling Sales with a Customer-Driven Strategy

Service

Branding

Industry

Restaurant / Experience

Case Study Details

The Client

Gelato Amore Mio is known for its high-quality, artisanal gelato. While they had a strong following, their sales had plateaued, and they wanted to refine their approach to engage existing customers more effectively and attract new ones.

Challenge

The brand struggled with stagnant sales and needed to better understand their customer base. Despite their loyal following, their marketing efforts were not resonating deeply enough to stimulate growth, and they required a more customer-focused approach to drive higher revenue.

Our Solution

Yoeweb Design implemented a comprehensive customer analysis, allowing Gelato Amore Mio to better understand their audience’s demographics and purchasing behaviors. This insight shaped a personalized content strategy that enabled the brand to tailor promotions and marketing campaigns to resonate with their customers. Additionally, we focused on a complete branding overhaul, which included designing a cohesive set of materials that enhanced their presence both in-store and online. From printed menus and digital menu displays to business cards, stickers, flyers, we ensured every touchpoint reflected the brand’s premium image. The introduction of a QR code on physical materials created an interactive link between their in-store and online experiences, encouraging engagement and driving traffic to their digital platforms.

Results

The tailored strategy resulted in doubling sales, as personalized content and targeted promotions resonated with customers. Customer engagement improved significantly, with increased interactions and loyalty. The redesign of the branding materials strengthened Gelato Amore Mio’s visual identity, creating a more consistent and memorable customer experience. Furthermore, advanced analytics insights provided valuable data on customer preferences, allowing the brand to make more informed decisions and refine their strategy moving forward.